| Citrix CEO Mark Templeton Explains How Customers Can Thrive in a Dynamic World |
|
More than 3,100 Attendees Gather in Orlando for the Annual Citrix iForum Global 06 Conference
|
|
ORLANDO, Fla. - 10/24/2006
Mark Templeton, president and chief executive officer for Citrix Systems, Inc. (Nasdaq: CTXS), the global leader in application delivery infrastructure, outlined Citrix's vision for a world where anyone can work from anywhere - an imperative for businesses around the globe as the requirements for work are changing radically with the dynamic forces of globalization, disruption, consolidation, regulation and the new generation of workers entering the workforce called echo boomers - who come with very different expectations. Templeton made his remarks to 3,150 attendees in Orlando, Fla. during Citrix's ninth annual business and technology conference, Citrix iForumT Global 06.
|
|
|
Templeton discussed how the world is changing and how the pace of change is accelerating. People want the freedom to work from anywhere and businesses face increasing pressure to tap talent where it lives while ensuring the safety of its workforce and the security of its intellectual property. Templeton said that there are five major forces fueling the dynamic world in which we live:
|
|
Globalization - work is shifting to where the talent lives
|
|
Disruption - people risk being displaced by disasters of all kinds
|
|
Consolidation - industries and companies are merging at record pace
|
|
Regulation - government agencies are tightening controls on information
|
|
Echo Generation - the upcoming workforce/consumer wants total control of everything
|
|
"The problem is that businesses today lack the flexibility and agility to respond to - let alone leverage - business opportunities for growth that a dynamic world affords," said Templeton. "IT systems are too static, too complex and are costing too much to maintain. Applications and enterprise resources are cemented to these static systems, making it impossible for businesses to be flexible. Organizations need to re-think how they deliver applications. They need to stop hard-coding application access because of the ever-increasing variety of user access scenarios. Citrix application delivery infrastructure allows businesses to be much more flexible by loosely coupling applications, networks and devices so that they can deliver applications with the best performance, security and cost."
|
|
Citrix's application delivery infrastructure solutions power the network between end users who need to access applications and IT administrators who control application delivery. Both ends of the network have limitless possibilities in terms of what must be delivered to whom. End users are in multiple locations, use different devices, have different access privileges and use secured and unsecured networks for access. IT administrations deliver a wide range of applications to end users, including Web applications, client/server applications, desktop applications as well as voice and video applications. As a result, businesses need a way for the network to optimize the delivery of applications to any end point under every access scenario. They need a dynamic delivery network that intelligently determines the optimal delivery of an application for the best performance, the highest security and the lowest cost.
|
|
Following Templeton's keynote, Citrix executives led sub-keynotes on five key areas titled:
|
|
Get Ready Now to Ensure Workforce Productivity Before Disasters Strike
Workforce continuity is essential to maintain productivity during interruptions - and Citrix's new solution gives users access to required resources when displaced from the office.
|
|
Data Theft - Preventing Attacks from Outside and Inside the Organization
Data security is an ever increasing challenge that can only be addressed with Citrix application delivery infrastructure, which by its very nature is secure by design.
|
|
Monitor the Performance of Any Application to Ensure a Superior User Experience
Citrix EdgeSight products work with Citrix Presentation Server and Citrix NetScaler to pinpoint the root cause of poor user experience, from endpoint device to data center.
|
|
Improve Application Delivery to Your Branch Offices
Citrix's new WAN optimization solution, WANScaler, makes it faster, simpler and more cost-effective to deliver applications to your remote users.
|
|
How Do Virtual Desktops Fit into Your Managed Desktop Srategy?
Virtual desktops are a hot topic in ongoing discussions about PC costs, maintenance and security.
|
|
